The LEGO Company History

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 the workshop was a woodworking facility that made furniture and toys. The business was not very profitable, and he struggled through the early 30s. However, in 1934, he shifted his focus on building toys and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).

The company expanded into other Nordic countries in the 1960s. The company also created a smaller brick that was perfect for hands with small hands, and named it DUPLO in honor of the Latin word duplex (two-fold). This allowed children to make more precise models.

In the 1970s, Lego began to introduce new features that would make its products stand out from the competition. For instance, they introduced a range of different faces to their miniature figures. This made the figures look more real-looking and allowed them to display different facial expressions and emotions. The Lego Group added wheels to their bricks which allowed them to build vehicles and other machines.

The next major step was to introduce themes – systems within systems which allowed users to create a specific world or scenario. The company was able increase its brand’s recognition and draw an audience that was younger. The company also increased its production by opening factories in South Korea and Malaysia.

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